Create a Benefits Brand that Reflects Your Company Culture
October 19, 2020
Showing how your benefits administration program aligns with your company values solidifies the importance that you place on your employees. One significant way to demonstrate the importance of your company’s benefits program is to create a separate benefits brand.
At BenefitElect, we understand that crafting a benefits administration brand that matches your company’s unique culture takes careful consideration. We want our clients to have a thriving company culture and for your employees to understand the tremendous value of their benefits as a part of their total compensation.
When it comes to building a benefits brand, you may be wondering where to start. Here are some guidelines on building a strong, successful benefits brand:
Choose a brand that shares company values.
While your benefits brand should complement your company’s brand, it is important that it has its own identity and is recognizable. Employees appreciate a brand that captures the feel of the workplace because it makes their experience positive. Here are a few tips to keep in mind:
- Incorporate the company’s brand guidelines when it comes to colors, logo, and style.
- Consider the company’s mission statement, core values and any words or ideas that represent the company’s unique personality.
- Establish a tag line or slogan to communicate your benefits brand.
Benefits are a major part of total compensation.
It is essential to recognize that the benefits brand directly impacts an employee’s perception of their pay. This is because benefits are a huge portion of an employee’s overall compensation, and both employees and potential hires place high value on having robust benefits. A creative benefits brand can be a great recruiting tool for attracting and keeping top talent.
Employees are more satisfied if they are engaged in their benefits.
Having robust benefits is one of the top reasons employees are satisfied in their jobs, and employee benefits are becoming even more important during the COVID-19 pandemic. The more employees are engaged and informed about their benefits, the smarter the decisions they will make for themselves and their families. Also, when employees understand their benefits, they recognize the investment the company is making in them.
An appealing benefits brand that portrays the value of the company’s benefits program promotes employee retention. This helps long-term stability of the company and ensures the well-being and happiness of your workforce.